THE LOGO:
I based the new logo design off of their old well-recognized logo, making the new design more crisp and modern looking. I removed the inside of the compass, and replaced it with the company's initials. This will allow the compass element to stand on it's own in time.
I also changed the wordmark font to a modern, much easier to read font.
The simplicity of the logo design makes it functional for embroidery on shirts, coats, and hats.
THE WEBSITE:
The old website.
The new website.
The new design presents the complicated topic of land surveying, into an easy-to-read and easy-to-understand manner. The approach to the redesign was simple. What if I were needing a land surveyor? What information would I need to know? I know absolutely nothing about land surveying, so I need the information in small digestable bites.
The new "Did You Know?" boxes quickly answer frequently asked questions that an E.R. Gray client may have. The "Request a Quote" makes it easy for potential clients to initiate business with E.R. Gray.
The feedback on the new design has been terrific, and the "Request a Quote" feature is already driving business to the company.
Thank you E.R. Gray for entrusting me with the new look of your company!
